詳細資料ISBN:9780138089160 叢書系列:餐旅 規格:平裝 / 普通級/ 單色印刷 / 初版 出版地:台灣 內容簡介 FOR COURSES IN SALES AND MARKETING IN HOSPITALITY/TRAVEL, TOURISM, AND CUSTOMER SERVICE, THIS BOOK DISCUSSES SPECIFICALLY WHAT EMPLOYEES IN SERVICE BUSINESS SHOULD AND SHOULD NOT DO WHEN INTERACTING WITH CUSTOMERS. THE BOOK CONSIDERS SERVICE FROM THE PERSPECTIVE OF THOSE WHO DELIVER SERVICE AND PROVIDES A WEALTH OF EXAMPLES FROM THE HOSPITALITY, TRAVEL, AND TOURISM INDUSTRIES.
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